What “clean” means at OkiePaw®

We select ingredients for a simple reason: they should do their job without creating new problems. That means gentle cleansing, balanced hydration, and support for healthy skin—without unnecessary fillers.

Every formula is built around performance + tolerance: effective enough to remove buildup and odor, but gentle enough for routine use.

Our ingredient standards

• Gentle cleansers: chosen to lift dirt and oil while respecting the skin barrier
• Skin-supporting conditioning: helps reduce dryness and supports a soft, healthy coat
• Balanced fragrance approach: clean, premium scent—never overpowering
• Consistency you can feel: rich texture, easy rinse, no heavy residue

What we avoid

Not everything belongs in pet care. We avoid harsh or unnecessary additives that can irritate, dry out the skin, or add “marketing sparkle” without real benefit.

Sensitive skin approach

Dogs with sensitive skin need more than “gentle” on the label—they need formulas designed to minimize irritation. That’s why we focus on barrier-friendly cleansing and conditioning, and we keep the experience clean and controlled.

• Rinses clean to reduce leftover residue
• Comfort-first formulation choices
• Designed for routine grooming schedules

Transparency, always

We believe you should understand what you’re using. If you ever have a question about an ingredient or a formula, we’ll tell you what it does and why it’s there—plain language, no evasive answers.